I had the opportunity for my capstone this year to work with the Idaho Falls Public Relations and Mayor to create a content calendar for their internal departments to reflect their external media calendar for the public!
I created an additional tool for their website and employees. I created an internal employee access to this calendar and used organizational strategy to create media flow.
My case study has my research, problem, and solution.
Project Scope: Strategic Communication Planning, Cross-Departmental Workflows, Municipal PR Alignment.
Key Deliverables: Comprehensive Case Study, Internal Content Calendar System, Employee Web Resource/Portal Access.
Core Competencies: Organizational Strategy, Stakeholder Collaboration, Research & Solution Design.